Big Bang‘s G-Dragon has become the new promotional model for Hite Jinro‘s ‘d‘ beer brand!
“As an icon representing youth culture, G-Dragon fits with the target image for ‘d’,” the company said. “Starting with this selection, we plan to expand marketing efforts toward our main target of young adults in their 20s.”
Previously, Hite Jinro had used Psy as the model for ‘d’ beer.
The next time you head out for a beer, make sure you grab a pint of ‘d’; G-Dragon will thank you for it!